Tulipán
Ethical clothing
Brand DesignEcuador / New York _ 2022
The artistry of Sol Larrea blossoms into an ethical clothing line that captures her dual heritage: the lush heart of Ecuador and the dynamic pulse of New York City.
Tulipán isn't just about style; it's a celebration of life's symphony: music, thought, nature, culture, equality and community. Each piece is a testament to Sol's dream to harmonize fashion with social responsibility — a wardrobe that cares for the planet and lends a hand to those in need.
We all share something in common; love.
Millennials, centennials or baby boomers — it doesn’t matter which generation you’re from. We all share a love for our planet, which for many is withering. It can flourish once again with simple actions.
The world will flourish when we erase consumerism from its roots. It flourishes when we recycle. The world will flourish when we understand that sewing conscience is in our hands.
Organic, handmade, lifecycle.
Three pillars, three natural colours — stem green, clouds and land — and a pairing of Space Grotesk with Roserri for a voice that is both grounded and lyrical.
Time to flourish. Born Earthian. Wear integrity.
A family of posters built on the hand-drawn pattern — each one a line of the brand manifesto.
A feed that grows like a garden.
Manifesto posts, pattern-driven colour cards and merchandise — a consistent grid that lets every piece of the system bloom.
For your closet, planet & spirit.
From phone screens to paper stock, the identity travels with the same calm confidence.
