Casa Ziki
Brand
Visual identity
Brand world
It’s all connected. The chaos and the order, the cleanliness of an empty room and the messiness of the million thoughts that come to mind when we say — “How should I fill this space with… me?”
With the ignition of a Ziki (spark), we enter a new kind of flow state that enables us to connect the dots and tap into creativity at full speed. It’s a spark, it’s muscle memory, a reflex carried on through generations.
In this concept, Casa Ziki is the dream of a room filled with countless objects and treasures that Sylvana brings together, where random items come together to form the perfect look or the perfect gift. And where you are invited to find your Ziki in the curated forms that fill the entire Casa.
Your creative crush
Casa Ziki is your creative crush, aesthetic enabler, and lifestyle hype-person all rolled into one. We are where color meets craft, and every object earns its keep — and a double take.
We love a good find, but we care more about how the room feels when you live in it. We’re here to guide — not push. Sell the feeling, not the pitch.
Where form and function flirt
A vibey wonder shop / gallery where form and function flirt, color reigns, and every object and piece of art tells a story worth living with. We’re building a world where design isn’t precious — it’s personal, practical, and way more fun.
To fill your spaces with awe-inspiring art, and un-boring your everyday with wildly unique and useful objects that turns routine into ritual, and gift-giving into an art form.
We write how we curate: in full-spectrum. Concise, useful, with a sprinkle of pop, glow, and magic.
We’re not shy about what we love — and we’ll tell you exactly why you need that neon vase or squiggle mirror. We’ve got taste, and we’ve got takes.
Style doesn’t have to shout. We believe in bold choices with a wink, everyday objects that quietly stun, and design that feels as good as it looks.
Design isn’t a club. We’re here for the curious, the collectors, the cozy-core crowd, and the casual and curious alike.
The eye and the empty space
The eye is a tool to fill empty spaces with things we love. Art, gifts, objects — everything created to uplift our home.
We draw inspiration from the basic shapes that represent the eye and the empty space waiting to be filled with our essence. These shapes, arranged carefully, allowed us to create a distinctive wordmark for Casa Ziki.
Each letter, a container
The wordmark emerges from filling in the empty spaces; each letter acts as a container and gateway to the creative world. When combined, they establish the identity of Casa Ziki.
This horizontal version will function as the main application for the brand, with additional versions created using other brand elements.
Statement + tagline
The brand statement and a descriptive tagline are very important messages we want to communicate through as many touchpoints as possible. These two elements will appear as a brand lockup, grouped with our Wordmark.
You need this, trust me is the brand statement, the true identity of the brand, a guide for people to make the right choices, your creative crush. Art-Gifts-Objects is the descriptive tagline that defines what we stand for.
A mini-universe
These versions serve as a brand statement to showcase versatility across different touchpoints.
The various brand elements coexist in this mini-universe we’ve created for Casa Ziki, and all supporting applications can showcase the brand in their own unique ways.
Bold, confident, present
The color palette was crafted as a fundamental part of Casa Ziki’s visual and strategic identity. From the start, the brand focused on making its message and personality clear, with colors playing a crucial role in that.
Bold, confident, and present in every application, the palette communicates with the same strength as the typography and icon. It reinforces the brand’s character while allowing for playful combinations that keep the communication fresh and instantly recognizable.
Contrast between brand and message
The font pairing was chosen to create contrast between the main brand and the messaging. On one side, we have the main Brand font, which features a rounded style to balance the sharper edges of the Casa Ziki logo, paired with a functional font that will be a key part of the website and product environment.
Brand font: MD Nichrome · Product / functional fonts: DM Sans, Roboto Condensed, Roboto Mono · plus a decorative font.
A palette for every season
Within the palette, we have designed four seasonal branches, each inspired by a different time of year.
These variations enable the brand to adjust its tone and mood while staying true to its core, keeping the visual language fresh and lively throughout the seasons.
Consider Your Shelf Done
Ziki is a guide
A curious, all-seeing figure eager to draw you into its world; a safe space designed to organize your own space, and express your style.
Its presence transforms shopping into an adventure, adding personality and a sprinkle of magic to the Casa Ziki experience.
A portal system
Our graphic universe uses the basic shapes in each letter of our wordmark and the shape of the eye to create a portal system that displays both product and lifestyle imagery.
The colors and textures blend to mimic the qualities of the physical world.
