Scandecor
Brand & Digital
Digital
Marketing New York _ 40° 42' 46.0" N 74° 00' 21.6" W
Elevating spaces with timeless simplicity — unfolded elegance since 1981.
Founded in 1981 by Marjatta Rautionmaa, Scandecor Rugs brings elegant, modern designs from her family's Scandinavian weaving mill to the U.S. market.
Four decades of that work lived in sample books and showroom relationships. Our job was to give it a brand and a storefront: the identity, the poster campaign, the swatch library and the full site.
Rooted in Scandinavian heritage, Scandecor celebrates the quiet beauty of natural materials.
A campaign voice that talks about rugs the way people actually talk about them.
The site
Collections lead with the weave, not the room. Every product page starts at swatch scale — the texture fills the frame before you ever see a sofa on top of it.
Care, FAQ and trade contact sit one level from the collection, so a specifier never leaves the page to finish a decision.
Carbon-neutral processes & renewable resources
At Scandecor, sustainability is woven into every fiber of our rugs. Our entire production process is powered by wind and solar energy, and we craft each piece from premium, renewable materials.
All-natural raw materials: rapidly renewable felted New Zealand wool, recycled cotton and resilient wood fiber yarn. Even the waste is transformed — waste-to-energy processes turn production waste into clean, renewable energy, a 90% reduction in waste volumes.
