Future Sound of Nature
Brand Identity
Brand Design Catskills, New York _ 2024
Nature's beats take over the Catskills. Eco-friends and music lovers, dance to a greener future at Future Sound of Nature.
FSON is a regenerative electronic music festival that celebrates the Catskills' breathtaking ecosystems and its passionate community. Inspired by The Future Sound of London, it fuses electronic music with nature's rhythms — nurturing ecosystems and uplifting the community.
We crafted FSON's entire brand identity: a visual language that comes alive across a nature-infused website, electrifying social campaigns and eye-catching out-of-home assets.
Giving nature a voice, co-creating harmony.
The mark
A record groove that is also a tree ring. The wordmark spins around it the way a label spins on a turntable — sound and growth read as one shape.
It compresses to FSON for small spaces and stays legible in a single colour on any of the festival's backgrounds.
Loud type, living colour.
Each colour carries a value — nature, bright future, connection, sustainability — so the palette tells the festival's story before a single word is read.
The Catskills, printed in halftone.
Flowers, leaves, tree rings and crowds, run through the festival gradient. Every surface of FSON is made of the place itself.
From the vinyl sleeve to the fence line — the festival arrives before the first beat drops.
Web & social
A nature-infused website and a social campaign that pulses with one message: WE ARE ALL NATURE, interconnected.
