HBO Max Latin America launch

HBO Max
Growth & Social

We worked with HBO Max to launch its streaming platform in 29 countries across Latin America.

We developed multiple comprehensive social media and performance marketing campaigns tailored to each country's unique audience. They were highly effective in driving user acquisition and engagement, playing a significant role in the platform's success.

HBO Max became a leading player in the streaming industry — and we also assisted with the European launch, further expanding its reach and impact.

Always-on content built around the catalogue — premieres, free episodes and franchise moments — adapted country by country and cut for every feed.

Acquisition creative led by the characters audiences already love — designed to stop the scroll and turn fans into subscribers.

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