/prompt.
Brand, Motion & Web
Brand Design · Art Direction
Photoshoot · Animation
Web Design and Dev 2023
Born from the collaboration between Lippe Taylor and Twelvenote, /prompt. is a leading earned-first creative engine.
Our role included crafting a concise brand book that captures /prompt.'s essence. Translating that vision, we developed a dynamic website, a compelling sizzle reel and a very fun art-directed photoshoot, showcasing the project's power and potential.
A future-forward narrative, built to push boundaries in the landscape of marketing and communication.
We've been prompted to do something different.
We were inspired by the very definition of the word /prompt. — that tireless search for new possibilities, a word that energizes the human experience and adds new tools to people's creativity.
Dynamism, future and "endless possibilities" shape the proposal: a strong, consistent structure where different forms, formats, symbols and icons coexist. /prompt. arrives to catch everyone's eyes and attention.
Condensed
Favicon
From entropy to a brilliant idea.
Our colors are rooted in a metaphor for the creative process. At the outset everything is chaotic entropy; suddenly inspiration emerges, illuminating the path toward the idea that leads down countless ways to the result.
One family, every touchpoint.
We use the same font family — Arboria, from Light to Bold — across the entire communication, ensuring an easy application around all the brand touchpoints.
Every name, a /prompt.
We connect everything we are, what we love, and what we aspire to be. Each team member is portrayed with their name set in the brand — the authentic connections that fuel the creativity.
The logo as a shaping device.
To showcase the endless possibilities of the brand, the logo drives a wayfinding system — shapes that represent the infinite creative paths that arise at the peak of the creative process.
Social assets
Stories that alternate photography and pure brand shape — the same system, stretched to a vertical frame.
Meet /prompt.
The sizzle reel — photoshoot, motion and brand language cut together into one introduction.
Website & out of home
A dynamic homepage where the shapes never sit still, and a street presence that carries the same movement at billboard scale.
