Alaluna
Catskills Fine Homes
Catskills Fine Homes — Brand essentials

Catskills Fine Homes: THE ART OF HOME MASTERFULLY EXECUTED®

(Overview)

Catskills
Fine Homes

Real EstateHudson Valley, New York

Your Trusted Partner in Crafting Exceptional Living Spaces.

Nestled in the heart of the Hudson Valley, Catskills Fine Homes is the custom home construction and home renovation specialist in New York, where dream homes take shape. Guided by integrity, innovation, and an unwavering commitment to quality, we specialise in creating homes that are as unique as the landscapes they inhabit.

From custom builds to transformative renovations, our local expertise ensures your home is not just built but crafted to perfection.

Logo

We are a team full of wood lovers.

Main lockup

This version is intended for most scenarios; try to use this application as the first option in all sorts of materials and formats.

Vertical lockup

When the Symbol is used as a graphic element in specific applications, this version can be used as the leading brand expression.

Condensed version (CFH)

The condensed version is mainly focused on digital applications. Nevertheless, this version can also be applied to all sorts of materials; the only rule is that it should never be used as a stand-alone application.

Logo mark

The brand symbol is an element with a wide range of purposes. It can be used as an avatar for social media handles or the website's Favicon. Alternatively, we can create different way-finding to generate the brand’s graphic universe with this element.

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Color
Trust white

#F5F5F5

Deep green

#00200C

Grass green

#003120

Optimistic green

#D9E021

Sunshine yellow

#FFA001

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Typography
Primary font — Fraunces

Fraunces is a display, "Old Style" soft-serif typeface inspired by the mannerisms of early 20th century typefaces such as Windsor, Souvenir, and the Cooper Series. Fraunces was designed by Phaedra Charles and Flavia Zimbardi, partners at Undercase Type.

Secondary font — Raleway

Raleway is an elegant sans-serif typeface family. Initially designed by Matt McInerney as a single thin weight, it was expanded into a 9 weight family by Pablo Impallari and Rodrigo Fuenzalida in 2012 and iKerned by Igino Marini.

Font usage

Title case for highlighted copy (website headline or social post). All caps to present the brand tagline.

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Graphic universe

Ready to elevate your living experience?

Brand as art frame

The graphic universe of Catskills Fine Homes has two dimensions. The first one speaks about our very concept, “THE ART OF HOME MASTERFULLY EXECUTED®,” using our brand symbol as a container for all sorts of textures that resonate with our business nature.

Builders geometry

The second dimension is founded on the premise of “going back to the fundamentals.” Using simple geometric shapes to create different patterns, devices, and textures, we created a constantly evolving design system that conveys Catskills Fine Homes' essence.

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Photography

Take the first step to your new home.

We are a group of wood workers, so all the images were thoroughly curated to represent all the states of the materials used in our daily environment, with wood being the most present. All images, from landscapes to textures and interiors, tell the story of our brand.

We also defined an image treatment to ensure that all the images we use for the brand represent the same visual values.

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Textures

To honor our concept, “THE ART OF HOME MASTERFULLY EXECUTED®,” we created a set of textures from all the substrates surrounding our brand’s daily environment.

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We turn an empty space into your space.

Let’s take your brand to the moon

All works
Benevento
Benevento Branding
Rustic Pines
Rustic Pines Branding · Website · Social · Email