Benevento
La Gelateria Italiana
By focusing on the historical and cultural significance of Italian gelato and aligning the brand with these traditions, BENEVENTO can establish a unique position in the Puerto Rican market, offering an authentic slice of Italian culinary art.
The earliest origins of gelato date back to the 11th century, influenced by Arab culture. The contemporary form of gelato, as we know it today, developed in the 1600s in Italy, with key figures like Bernardo Buontalenti and Procopio Cutò playing a significant role in its evolution.
Gelato is not just a dessert in Italy; it's a part of the cultural fabric, representing a long-standing tradition of culinary excellence. Its development was marked by inventive methods of preparation and preservation, making it a delicacy initially reserved for the wealthy.
Gelato has become synonymous with Italian identity. The art of gelato making has been refined over centuries, with a focus on high-quality, fresh ingredients, and a range of traditional flavors. It's a testament to Italy's rich culinary heritage and continues to be a sought-after treat by visitors and locals alike.
True Italian gelato is handmade, emphasizing the artisanal approach. It is known for its denser texture and more intense flavor compared to other frozen desserts, and the best artisanal gelato contains no ice crystals, offering a well-balanced intensity of flavor and creaminess without being overly sweet.
Authenticity, Tradition, Excellence, Hospitality, and Passion.
"To deliver an authentic slice of Italy in every scoop of gelato, celebrating the rich traditions and exquisite flavors of Italian culinary art in Puerto Rico."
As an exclusive purveyor of traditional Italian gelato in Puerto Rico, blending artisanal craftsmanship with a warm, welcoming atmosphere.
"Experience the essence of Italy in every scoop – a journey through time-honored flavors and the artistry of traditional gelato-making."
Focused on the storytelling of Italian culture and the heritage of gelato, positioning BENEVENTO as a cultural bridge between Italy and Puerto Rico, solely through its Italian identity.
Locals and tourists in Puerto Rico who appreciate authentic Italian cuisine and cultural experiences.
Italy, Tradition, Art
Logo versions: Location pin · Stacked gelato · Smile. Brand character: Smiley.
Typography: BN Norplay (display) · Bodoni 72 (content).
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We will take advantage of the rich artistic culture of Italy to bring those aspects closer to Benevento's visual identity. Creating the perfect gelato is a work of art in many ways, and that reality will be our brand's truth.
We will blend our brand elements with the imagery created around the art heritage concept to generate a playful, jet, cohesive graphic language. These graphics will be used in both digital and printed touchpoints.
For social media purposes and digital assets, we can use images that showcase real scenarios from Italy; these images will help take our customers on a journey to the Italian culture.
Stick (front and back, w: 10mm h: 114mm) · Sign (w: 15” h: 60”).
