Valse NYC
Brand & E-commerce
Brand Design
E-commerce Web Design & Dev New York _ 2022
Two amazing women founders of a dynamic NYC jewelry company wanted a brand that reflects inclusiveness, boldness and beautiful design.
Together with the founders, we refreshed the logo with sharp edges, alongside a colour scheme that conveys confidence and inclusiveness.
The stunning photography by co-founder Rocio Segura played a crucial role in the identity. The mobile-first website follows a minimal but effective approach, showcasing the jewelry in a clean and elegant way.
Sharp edges, soft confidence.
A refreshed wordmark cut with sharp edges and a palette built to feel confident and inclusive at once.
Shot by the founder, Rocio Segura.
The photography carries the brand — the pieces worn close, in natural light, with nothing in the way.
E-commerce
Designed and developed mobile-first: a clean, minimal storefront where the jewelry does the talking.
